Introduction to SpotlightCRM™

ControlAcquireRetainExamine & Observe


Main Features

  • KISS Design Principle – Simple, yet Powerful; designed for every end-user from novice to expert.
  • Flexible, Configurable Real-Time Notification System.
  • Secure, Latest Industry Standards
    • Microsoft Stack
    • Responsive .Net design/native mobile available custom
    • MS AD authentication & role-based security
  • Multi-Property functionality is STANDARD
  • Integration is in our DNA – All major CMS, PMS, POS, Valet, etc.
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CONTROL your reinvestment with ICE™

ICE™ is our Intelligent Comp-ing Engine. Real-time issuance of comps to ‘host qualified’ and ‘hosted’ guests to designated outlets based on guest’s current game play and historical gaming and non-gaming behavior. End-users can issue comps directly from their mobile devices and route to designated outlets.

ACQUIRE more coded & VIP play supported by the SpotlightCRM™ learning and adaptive kernel, identify active, non-hosted guests’ who are ‘host-qualified’ based a numerous gaming and non-gaming variables and behavior patterns.

RETAIN your most valuable assets – the casino guest!

Real-time notification system is built-in & configured for a multitude of real-time alerts. One example, recency and frequency real-time alerts are enabled if a guest has arrived on property after an extended absence (outside their normal gaming/non-gaming behavior), sent to an end-user, of the guest’s precise location, to welcome the patron back to the casino. End-users have access to all the guest’s relevant information.

EXAMINE & observe every aspect of your guest’s activity!

For example, property arrival, hotel check-in, F&B activity, sitting down to play at their favorite game, or any activity or amenity that tracks the player’s club card.

We’re Waiting To Help You

Get in touch with us today.  We love meeting new folks and learning about your business!

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