The team behind SpotlightCRM™ is proud of more than 50 years of casino tech experience.  Seamless integrations and delightful design highlight our K-I-S-S design principles.


A Microsoft stack, built on industry best practices coupled with best in class service and support, leaves SpotlightCRM™ in a class of it’s own for worry-free operation and little to no day-to-day interaction for your IT staff.


Patron demographics, Game mix, and Behavioral changes have dramatically impacted the Guest Experience in recent months.  SpotlightCRM™ is the backbone supporting and aligning your Brand Strategy.

Offering You A More

Tailored SolutionHonest Service

Tailored Solution

SpotlightCRM™ supports a multi-layered CRM strategy addressing our ever-changing business environment.  To continue expanding the casino industry’s only ‘Full Orbit Guest View & Experience,’  the integrated ‘digital guest experience‘ is incorporated with traditional methods, Artificial Intelligence (AI), Machine Learning (ML), plus some trade secrets.  Ultimately, showcasing the power of your brand, driving maximum Loyalty and Revenue.

Why Work With Us?

SpotlightCRM™ and our Team work next to you to develop, deliver, and continuously improve a Guest Experience that is equal parts competitive advantage and differentiator/disruptor.

AI-driven, digital-focused experiences are nothing without Real-Time data, Tight Integrations, and most importantly, contextual validity for the Guest.

Typical Outcomes & Benefits

  • Realize ROI <90 days from go-live.
  • Expand Performance Management – manage Team Tasks based on last touchpoint, visit, etc.
  • Increase in Returned Visits – Drive Offers that matter, WHEN it matters most.
  • New Acquisition – Proactive, Real-Time acquisition of new guests.
  • Programmatically Align your Operations, Guest Experience, & CRM Strategies.
  • Regulatory Integration – Real-Time banned/excluded guests, persons of interest, and AML/Title 31.

We’re Waiting To Help You

Get in touch with us today.  We love meeting new folks and learning about your business!